We’re thrilled to present our latest in-depth interview for M_use, featuring the Black Label Design of Bien Nacido Estate. In this engaging discussion, we had the pleasure of sitting down with Elisabeth Rodrigo, Brand Manager at Bien Nacido Estate, alongside the M_use team, as we delved into the intricacies of our captivating collaboration.
“In projects of this magnitude, it’s crucial to bring on board someone with expertise beyond our in-house capabilities and, more importantly, someone who offers a fresh and innovative perspective. Jordan didn’t just bring design skills; he brought a strategic vision that aimed to elevate our brand’s packaging, making it stand out in a competitive market, especially within our price bracket. All this while beautifully intertwining our rich history and the vineyard’s heritage in the design. What he delivered was a unique, distinctive look that not only gives our brand a competitive edge on the shelf but does so in a manner that’s both elevated and genuinely representative of what we stand for.”
Elisabeth Rodrigo, Brand Manager at Bien Nacido Estate
