Paper is my Canvas – Interview with Graphic Designer and Calligrapher The Labelmaker for Avery Dennison
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What was the design brief?
Everything was surprisingly clear to me from the beginning till the very end of this project. One day I received an email from Cameron Woodbridge, Winemaker at Wolf’s Head Vineyards, expressing interest to contact me and the next day I got the story of the winery. He explained how the satellite picture of the vineyards reminds him of a wolf’s head. That’s how the winery was named.
So the brief was very simple and short – “I want a wine label with Wolf’s head on it”.
Cameron also commented that he liked one of my previous wine label designs very much – the one called Salla White.
I already had my vision and when I requested the satellite pictures from Cameron it was even more clear to me.
How did you approach achieving the design brief?
It was evident that the illustration of a wolf’s head should be the most significant part in my design. I did my own research for wolf’s anatomy and especially for heads because I had never drawn a wolf before in my whole life. I took my favorite Pilot Parallel pen with black ink and spent 2 or 3 days drawing different wolf heads. The final image did not came easy because…“
Read the full interview with graphic designer the Labelmaker on averydennison.com
